{"id":1974,"date":"2024-03-18T09:01:22","date_gmt":"2024-03-18T12:01:22","guid":{"rendered":"https:\/\/fatu-uncoma.com.ar\/fatu\/?p=1974"},"modified":"2026-04-22T11:44:51","modified_gmt":"2026-04-22T14:44:51","slug":"maestria-en-marketing-de-servicios","status":"publish","type":"post","link":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/maestria-en-marketing-de-servicios\/","title":{"rendered":"Maestr\u00eda en Marketing de Servicios"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1974\" class=\"elementor elementor-1974\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dc8767 e-flex e-con-boxed e-con e-parent\" data-id=\"6dc8767\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21cba50 elementor-widget elementor-widget-heading\" data-id=\"21cba50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Maestr\u00eda en Marketing de Servicios\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecf5169 elementor-widget elementor-widget-text-editor\" data-id=\"ecf5169\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Plan de estudios Ord. N\u00b0 705\/10 y Mod. Ord. 696\/20 , Ord. 795\/21<br \/>Habilitaci\u00f3n Ministerio de Educaci\u00f3n de Naci\u00f3n Res. N\u00ba 923\/25. Acreditada Res. CONEAU N\u00b0 101\/2021 \u2013 Categor\u00eda C.<\/p><p><strong>Directora:<\/strong> Dra. Marina Zanfardini<br \/><strong>Co-directora:<\/strong> Mg. Lucia Tamagni<\/p><p>El posgrado est\u00e1 dirigido a profesionales universitarios, gerentes o directivos de empresas, funcionarios y t\u00e9cnicos de organismos p\u00fablicos, responsables en la gesti\u00f3n acad\u00e9mica y administrativa de instituciones educativas. Los segmentos de potenciales alumnos pueden ser: Lic. en Turismo, en Econom\u00eda y Administraci\u00f3n, en Publicidad, en Sociolog\u00eda, Abogados, Ingenieros, M\u00e9dicos, Farmac\u00e9uticos, Bioqu\u00edmicos, Contador P\u00fablico y otros t\u00edtulos que ser\u00e1n considerados al momento de la admisi\u00f3n.<\/p><p><strong>El plan de estudios (m\u00f3dulos a cursar)<\/strong><\/p><ol><li>Fundamentos de Marketing de Servicios<\/li><li>Principios del Marketing Responsable<\/li><li>Estad\u00edstica aplicada<\/li><li>An\u00e1lisis econ\u00f3mico-financiero<\/li><li>\u00a0Dise\u00f1o y formulaci\u00f3n de proyectos de servicios<\/li><li>Sistemas de informaci\u00f3n e innovaci\u00f3n empresaria<\/li><li>Metodolog\u00eda y t\u00e9cnicas de investigaci\u00f3n de mercados<\/li><li>Marketing Interno: la gesti\u00f3n de los recursos humanos<\/li><li>Comunicaci\u00f3n y promoci\u00f3n en marketing de servicios<\/li><li>Gesti\u00f3n de la calidad en empresas de servicios<\/li><li>Gesti\u00f3n integral de marketing de servicios<\/li><li>Metodolog\u00eda de la investigaci\u00f3n para elaboraci\u00f3n de tesis<\/li><\/ol><p>El proceso de cursado finaliza con la Elaboraci\u00f3n y defensa de la Tesis.<\/p><ul><li><a title=\"Informaci\u00f3n detallada de la Carrera\" href=\"https:\/\/fatuweb.uncoma.edu.ar\/wp-content\/uploads\/2026\/04\/MMS-MAS-INFO.pdf\" aria-label=\"Informaci\u00f3n detallada de la Carrera\">Informaci\u00f3n detallada de la Carrera<\/a><\/li><li><a title=\"Ficha de Pre-Inscripci\u00f3n\" href=\"https:\/\/docs.google.com\/forms\/d\/19yzsm8dG6JbvnWgNuTUmvhWEyiRsh09tR_8n8RpyAmM\/viewform?edit_requested=true\" aria-label=\"Ficha de Pre-Inscripci\u00f3n\">Ficha de Pre-Inscripci\u00f3n<\/a><\/li><li><a title=\"Modelo Nota Inscripci\u00f3n\" href=\"https:\/\/fatu-uncoma.com.ar\/fatu\/wp-content\/uploads\/2024\/03\/Modelo-Nota-y-Ficha-de-Inscripcion-MMS.docx\" aria-label=\"Modelo Nota Inscripci\u00f3n\">Modelo Nota Inscripci\u00f3n<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a116cf9 elementor-widget elementor-widget-text-editor\" data-id=\"a116cf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Contacto:<\/h3><ul><li><strong>E-mail:<\/strong> <a href=\"mailto:posgradofatu@gmail.com\">posgradofatu@gmail.com<\/a> \/ <a href=\"mailto:posgrado@fatu.uncoma.edu.ar\">posgrado@fatu.uncoma.edu.ar<\/a><\/li><li><strong>Tel\u00e9fono:<\/strong> +54-02994490300 int 448<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Maestr\u00eda en Marketing de Servicios Plan de estudios Ord. N\u00b0 705\/10 y Mod. Ord. 696\/20 , Ord. 795\/21Habilitaci\u00f3n Ministerio de Educaci\u00f3n de Naci\u00f3n Res. N\u00ba 923\/25. Acreditada Res. CONEAU N\u00b0 101\/2021 \u2013 Categor\u00eda C. Directora: Dra. Marina ZanfardiniCo-directora: Mg. Lucia Tamagni El posgrado est\u00e1 dirigido a profesionales universitarios, gerentes o directivos de empresas, funcionarios y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","hentry","category-posgrado"],"_links":{"self":[{"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/posts\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":15,"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/posts\/1974\/revisions"}],"predecessor-version":[{"id":9398,"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/posts\/1974\/revisions\/9398"}],"wp:attachment":[{"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/categories?post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/fatuweb.uncoma.edu.ar\/index.php\/wp-json\/wp\/v2\/tags?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}